Thymes and Mississippi’s DPM Fragrance are now called Curio and the firm is based in Minneapolis.
Frasier Fir, meet Volcano.
The woodsy, floral scents from Minneapolis-based Thymes have merged with Mississippi-based DPM Fragrance, maker of Aspen Bay and Capri Blue brands.
The deal happened in February and the combined company was renamed Curio in August.
“We’re OK with the consumer not knowing,” said Anne Sempowski Ward, chief executive of Curio and former leader of Thymes. “Nothing is changing about the Thymes brand and nothing is changing about Aspen Bay or Capri Blue.”
After a major investment by Castanea Partners, RCP, Stanfield Capital and Northstar in 2014, the intent was to grow the Thymes brand, Ward said. “The merger makes us a significant player near the top of the list in the category of prestige bath, body and home fragrance market,” she said.
Calling it a merger rather than acquisition, Ward called Thymes and DPM two growing companies that combined from a position of strength.