CoverGirl has announced its first ever CoverBoy.
On Tuesday, the makeup brand announced that 17-year-old makeup artist James Charles Dickinson is a new spokesmodel. Mr. Dickinson has just finished shooting his first TV commercial for the brand.
The high school student from Bethlehem, N.Y., has built up a following on social media for his makeup tutorial videos and photos. His YouTube channel has more than 76,000 subscribers and he has more than 500,000 followers on Instagram.