Makeup brand CoverGirl features first CoverBoy

CoverGirl has announced its first ever CoverBoy.

On Tuesday, the makeup brand announced that 17-year-old makeup artist James Charles Dickinson is a new spokesmodel. Mr. Dickinson has just finished shooting his first TV commercial for the brand.

The high school student from Bethlehem, N.Y., has built up a following on social media for his makeup tutorial videos and photos. His YouTube channel has more than 76,000 subscribers and he has more than 500,000 followers on Instagram.

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