Dondup was set up in 2000 on the initiative of its founders Massimo Berloni and Manuela Mariotti, who still retain a minority share in the company today. It is named after an ancient Tibetan lama, Mingyar Dondup, whose beliefs can be summed up in these words: “All men are equal. Race, colour and creed do not mean anything. What is of value are the intentions and actions of each person.” Dondup’s philosophy is ecumenical, in the original Greek sense of the word οἰκουμενικός, or “universal”, that which finds favour within a broad range of people.
It’s an urban tribe that has made the values of the denim culture its own: values such as authenticity, a constantly innovative and at times rebellious spirit, and the ability to interpret contemporary life in a very clear way. Dondup is the most interesting interpreter of contemporary fashion.