The Italian men’s wear company launched the project KNT, which stands for Kiton New Textures, targeting a younger, informal customer and designed by twins Mariano and Walter De Matteis, members of the owners’ third generation.
Fabrics and prices are in line with the Kiton line — precious and high-end: 14-micron wool; smooth cashmere and cashmere blended with linen. “We created new looms to work such fine yarns,” proudly said chief executive officer Antonio De Matteis. Four models of sneakers are made special by the use of these fabrics. “My sons were looking for more casual looks that would fit a 26-year-old,” he said.