Kenzo presents Britney Spears – La Collection Memento N2
Britney Spears, KENZO, and Peter Lindbergh together on a new collaboration. What could at first seem an unusual trifecta, actually makes total sense when one learns that collection is all about icons.
La Collection Memento N2 focuses heavily on denim and was inspired by the 1986 Paris runway debut of KENZO jeans. But a more esoteric theme is “Icons”, the KENZO motifs are all featured heavily in the project, alongside Britney Spears.
THE JUMPING TIGER
In the history of the brand, the memento tiger is one of the first icons Kenzo Takada developed in the’70s.
BRITNEY IS CERTAINLY AN ICON…
and the quintessential queen of denim. Of similar stature in the world is Peter Lindbergh, who ignited the age of the supermodel.
KENZO – LA COLLECTION MEMENTO N2
Lindbergh captured Britney in all her American Dream glory and beauty. Shot in Los Angeles, the campaign is a bit cheeky, optimistic, and joyous.