One of the hottest bedding startups is opening a hotel in Los Angeles — and rates start at $600 a night

It seems reasonable to assume that the easiest way to know whether a product is worth buying is trying it out for yourself. That is, at least, the idea behind a brand-new hotel from Parachute, the direct-to-consumer bedding and home goods startup based in Venice, California.

Launched in 2014, Parachute has gained a bit of a cult following for the high-quality sheets it manufactures in Italy and then sells online and in its Venice showroom. At its new 2,200-square-foot penthouse hotel, guests can actually sleep on Parachute bedding and mattress pads, and try out its popular bath towels and bathrobes. Nightly rates for the one-bedroom loft will cost $600, and it can be booked on Parachute’s website.

“It is an opportunity for our community to engage with Parachute in a new and exciting way,” Parachute founder and CEO Ariel Kaye told Business Insider. “We wanted to create a space that would feel comfortable not only for a group of thirty, but also for a couple looking to relax on vacation and to experience Venice like locals.”

Let’s take a look at what guests of the Parachute Hotel can expect from their stay.

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