Anjana Srivastava, a Direct Selling Industry Veteran and Experienced Scientist, Appointed to Lead the New Avon LLC Business Initiative.
New Avon LLC (“Avon“) announced the appointment of Anjana Srivastava as the company’s President of Health and Wellness in the U.S. This is a newly-established role for Avon, marking the company’s expansion into the Health and Wellness market. Health and Wellness is currently the largest product category in the direct selling channel, representing 33.5% of total sales. It is also the fastest growing segment in the channel, increasing 16.3% to $12.1 billionin 2015.1 This initiative, set to launch in 2017, is consistent with Avon’s strategy of broadening its consumer base through a competitive product portfolio, while at the same time providing compelling earnings opportunities for Avon Representatives.
Ms. Srivastava, a direct selling industry veteran and accomplished scientist, will lead the health and wellness vision for New Avon, and will be responsible for building the team and strategy for this expansion, with a focus on engaging strategic partners, identifying new product opportunities and bringing innovative products to market. Ms. Srivastava reports directly to Scott White, Chief Executive Officer for New Avon LLC, and is a member of the New Avon Leadership Team.