Louis Vuitton PRE-FALL 2020 is a fashion novel

PRE-FALL 2020

Fashion is a novel, and on this a narrative journey the garments tell their own tales

THE CAMPAIGN

For his latest Collection, Nicolas Ghesquière imagined a ‘wearable library’, a meeting of periods, stylistic movements and anachronistic combinations that bring to life a rich cast of costumes. Each outfit writes its own chapter, from romantic monologues to peculiar dialogues, combining bold styles and fine craftsmanship. To illustrate this collection, a cast of Louis Vuitton muses proudly takes to book covers or film posters as protagonists of imagined tales, each fully embracing the role of fearless adventurer.

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